Business growth by franchising…

At Match Marketing we can provide the expertise to help you grow from an excellent business to amazing franchise. With our team of professionals who have over a decade of experience in the franchising world we offer a range of marketing services to businesses looking to set themselves up as a franchise.

From strategy and positioning to lead acquisition and customer conversion, we are the specialists in the franchise marketplace.

 
 

Launch your franchise with a team of professionals who have over a decade of experience in the franchise world

We offer a range of marketing services to businesses looking to set themselves up as a franchise. From strategy and positioning to lead acquisition and customer conversion, we are the specialists in the franchise launch marketplace.

Put simply, if someone is looking for a franchise and you fit the bill, we’ll make sure they can find you.

Driven by results, we will work with you and your franchise consultant to develop a one-page strategic marketing review based on key business goals and provide recommendations on the most cost-effective and deliverable activity.

Once this has been agreed we’ll effectively become your marketing launch team – we’ll work with you and your franchising consultant to develop and deliver a successful marketing strategy and all the collateral you’ll need to launch your franchise business.  

Our pricing plan is based on a menu of options so that whatever your budget we’ll deliver the campaigns you need to get your franchise business up and running. We’ll continue to work with you whilst you get your first franchise partners over the line and for as long as you want us around.

 

We work on a proven strategy of 5 stages to get you to launch.

To begin with, we’ll work with you to complete our unique strategy questionnaire which will enable us to get all of the key information about your business, your goals and your launch strategy. We’ll ask you questions that you might not know the answer to but with our help we’ll figure out a very clear plan of your place in the market and how you want to be positioned, who is your brand and how you generate leads and convert these leads into franchisees.

 
 
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1.  YOUR Franchise Marketing Strategy

First step is to understand who your business is,  who your franchisee is and how to find them. We’ll work with you to complete our unique strategy questionnaire which will enable us to get all of the key information about your business, your goals and how your launch strategy should be executed.

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2.  Understanding your SECTOR MARKETING STRATEGY

The next step is to look at the market place as a whole and where you fit in. We’ll figure out a very clear plan of your place in the franchising world and work through with you how you want to be positioned. We’ll help you determine who is your brand and what are your values

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3.  Creating collateral

It’s vital that your collateral gives a true representation of your franchise – it’s usually the first thing that potential franchise partners make a decision on.  To ensure your business looks the best it possibly can we’ll deliver everything you need to promote your product in a way that reflects your brand values and with your own unique style.

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4.  CUSTOMER JOURNEY pLANNING

It’s one thing getting leads and generating interest but how do you move your prospects through your pipeline and how do you ensure your communication addresses the needs and wants of your audience. We’ll help you devise a programme of messages and email content that will deliver your prospects through the sales funnel with ease.

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5.  Reporting

The final step is to work out what you want to measure, what you should measure and most of all what success looks like. We’ll help you to scope out the relevant KPIs and put steps in place so that they are easy to measure and report on.


  • We are a team with over a decade of combined experience in growing franchises through integrated marketing strategies.
  • We have worked with the fastest growing premium franchise in UK history and a start-up ecommerce business which recruited over 100 franchise partners in the first year
  • We have experience, knowledge and proven success strategies for growing franchises from start-up to diversification
  • We understand your customer - the typical franchisee profiles – those who are looking for a job, a business opportunity or those looking for a lifestyle change. We have developed strategies to successfully attract and convert prospects looking for any one of these.  
  • We can helped to promote the value that franchise businesses offer through promotion of

o   Working for yourself but not by yourself

o   Being part of a network of like-minded individuals

o   Following a tried, tested and proven business model

o   Expert knowledge, training and support

o   Access to products and services not available outside of franchise networks

  • Through experience we’ve developed a list of criteria that prospective franchisees are looking for and know how to maximise these in the marketing messages

If you’re considering launching your business as a franchise then let us match your marketing needs to our experience and knowledge.